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Web Survey Bibliography

Title Real-Time and Online Research Is Paying Off
Author Cross, R., Neal, M.
Source Direct Marketing, 63, 1, pp. 58-62
Year 2000
Database EBSCOhost
Access date 15.06.2004
Abstract Examines some of the research tools and methods available to direct marketing. Necessity for another tools and methods; Increased popularity of online research; Savings from online panels for specific audiences.
Access/Direct link EBSCOhost (full text)
Year of publication2000
Bibliographic typeMagazine article
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Web survey bibliography - 2000 (46)